Aura is transforming how individuals and families approach end-of-life planning by providing a compassionate, secure online platform to record wishes, share memories, and ease difficult conversations.
Combining a calming, intuitive design with practical tools, Aura empowers users to curate their legacy, leave heartfelt messages, and organise essential information for loved ones. Designed for people of all ages and backgrounds, Aura makes managing the end of life approachable, supportive, and deeply personal, creating a lasting place for memories and final wishes.
- Country:
- UK
- Industry:
- HealthTech / Digital Legacy
- Our service:
- Holycode product development
- Client since:
- 2020
Challenge
Before Aura, many families faced emotional and logistical challenges when discussing or preparing for end-of-life decisions, often leaving practical details unclear and conversations unspoken. There was a need for a digital space that could support these deeply personal moments, providing a safe, accessible, and human-centred platform for legacy planning and family connection.
Solution
We partnered with Aura from the earliest stages, running discovery workshops and user research to craft a welcoming, easy-to-navigate platform that prioritises empathy and simplicity. Through thoughtful branding, intuitive UI, and secure infrastructure, we built Aura’s MVP and supported their crowdfunding success, ensuring a robust, scalable product that could truly help individuals and families manage end-of-life planning with confidence.
Impact
Today, Aura empowers users to share their life stories, securely store practical information, set wishes, and send heartfelt messages to loved ones, ensuring peace of mind and clarity for families when it matters most. Collaborative features allow trusted connections to participate, while intuitive onboarding and clear design make the platform accessible for all. With its secure, GDPR-compliant infrastructure and gentle user experience, Aura is becoming the go-to digital space for individuals seeking to plan with intention and leave a meaningful legacy for those they love.
Ben May
Chief Operating Officer and Co-founder of Aura
We launched the website and received extremely positive initial feedback on it. We’ve had thousands of signups, which is a great indicator of successs. People also complimented its look. Even though the initial response to the website is exceptional, we’re improving it. For example, they optimized its speed, so it now loads quicker. Their team deals with the website’s complexity and makes it as simple as possible for the user.
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