Louenna Hood BEM is a qualified Norland Nanny and Maternity Nurse who has been helping parents worldwide for the past 17 years, including many high-profile and royal families. Her desire to share her knowledge with parents, regardless of their location, led her to the idea of creating a parenting app.
Since its launch, the Louenna parenting app has become one of the most popular parenting apps on the market due to its multi-award-winning, innovative features. Designed to provide parents with essential information, it combines video content, printable guides, interactive features, and vital tools like logs and timers. This is why the app has become an indispensable resource for parents and carers worldwide.
- Country:
- UK
- Industry:
- SaaS / Parenting
- Our service:
- Holycode product development
- Client since:
- 2019-2024
Challenge
When we began collaborating in 2019, parenting mobile apps were often cluttered and slow, overwhelming new parents with poor user experience and making it hard to find helpful information quickly. Additionally, they lacked innovative features that would allow parents to easily log everything vital to their child’s well-being.
Solution
The Holycode product development team worked hand-in-hand with the Louenna team to design and develop a modern, user-friendly mobile app. We created a seamless experience tailored to their target audience, carefully selecting accessible designs and innovative features to deliver a true “nanny-in-your-pocket” app that empowers parents, answering every question and addressing every need.
Impact
As the UK’s #1 parenting app, Louenna has won prestigious awards such as Made for Mums and Bizziebaby. Thanks to insightful discovery sessions and flawless app execution, the Louenna app has reached tens of thousands of users across the UK. Our collaboration has helped Louenna achieve its business goals while improving parenting experiences nationwide.
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