Case study

Nissan Ireland: Driving the future of automotive experiences online

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Nissan Ireland is one of the largest subsidiaries of Nissan Motor Company of Japan and they are redefining how customers in Ireland discover, compare, and experience vehicles.

Combining a modern design aligned with Nissan’s brand with powerful custom tools, Nissan Ireland offers a seamless journey for users exploring the latest Nissan models, booking test drives, and accessing exclusive offers. Designed to support both new customers and existing Nissan owners, the platform transforms online vehicle discovery into an engaging, intuitive, and informative process that builds trust and drives conversions.

Country:: Ireland
Industry:: Automotive
Our service:: Holycode product development
Client since:: 2013

Visit Nissan Ireland

50+ websites in the network

360° vehicle overview

12 years of ongoing collaboration

Challenge

Before the redesign, Nissan Ireland’s digital presence was fragmented, with multiple disconnected sites and tools that lacked a consistent user experience. Customers struggled to compare models, book services, or access accurate information efficiently. Nissan Ireland needed a scalable, centralised platform that would modernise the brand’s digital presence while providing customers and dealerships with intuitive, engaging tools that simplify their journey.

Solution

Our team collaborated closely with Nissan Ireland through deep discovery sessions, wireframing, and user research to design a customer-centric online experience. We developed a modern corporate website network paired with custom calculators, comparison tools, and dealership microsites, creating a consistent brand feel across all touchpoints. With an agile release plan, features were rolled out systematically to align with marketing campaigns while maintaining a high level of stability and security.

Impact

Today, Nissan Ireland’s digital ecosystem empowers customers with tools like the Go Calculator for cost analysis, advanced filtering for used cars, and interactive 360° vehicle views that bring Nissan’s models to life online. Dealership websites are fully integrated, allowing seamless content updates, localised offers, and real-time stock visibility across the network. For Nissan Ireland, the unified platform supports marketing efforts, enhances brand consistency, and provides a scalable, secure foundation ready for future growth while offering customers a delightful, frictionless path to discover, compare, and purchase their next vehicle.