Case study

The subscription management platform for modern reader revenue

scroll down

man showing something on laptop to his coworker

Founded in 2013 in Germany, plenigo is a Software-as-a-Service (SaaS) company that provides publishers and media companies with cloud-based software capabilities to manage and grow their subscriber base – in short, a subscription management platform.

Their products offer customers, including renowned German media houses like Axel Springer, Frankfurter Allgemeine Zeitung, SPIEGEL, Heise Medien, Süddeutsche Zeitung, and many others, a distinctive feature set that delivers an innovative and groundbreaking buying experience for their target audiences.

plenigo is a growing, decentralised team of enthusiasts spread across four locations that are in Kempten, Berlin, Hamburg, and Belgrade. They love to build good software, create added value and don’t look for the big stage: Good B2B software doesn’t get in the way and, in the best case, goes unnoticed. This is exactly how they understand service. And that’s how their team works in sales, onboarding, consulting and support. They are close and approachable and they enjoy finding solutions together with their customers and being successful in that.

Country:: Germany
Industry:: SaaS & Worktech
Our service:: Nearshore software development
Client since:: 2021

Visit plenigo

3+ years of successful collaboration with Holycode

5 team members located in Belgrade

100+ customers

Challenge

As the publishing industry’s demand for scalable digital solutions intensified, plenigo faced a pivotal challenge: effectively scaling their development team. Finding a sufficient number of qualified developers, especially in Germany, was particularly challenging, prompting them to explore the option of assembling a global remote workforce. However, their initial attempt at engaging developers from around the world brought forth challenges in coordinating across different time zones and continents, making the organisation of meetings and maintaining a smooth workflow significant obstacles.

Solution

By centralising their development team at Holycode, they effectively overcame the geographical and time zone barriers that previously hampered their workflow. This strategic move fostered a synchronised and efficient workflow, significantly streamlining communication and catalysing their project delivery timelines. By gathering all team members in one central location, specifically at Holycode, they resolved the challenges associated with a distributed development team, such as time zone differences.

Now, with everyone operating within the same time zone, work can be carried out simultaneously, resulting in synchronised working hours and instantaneous communication. This approach reinforces their commitment to providing unparalleled service, ensuring that they can deliver projects more efficiently and maintain high standards of quality and collaboration.

Thorsten Petter

CEO and Co-Founder of plenigo

With a unified vision, our cohesive team strives to be at the forefront of shaping the technological framework for future-oriented reader financing business models in Germany and Europe. In this pursuit, Holycode plays a pivotal role, boasting a highly skilled and motivated team of talented professionals. Collaborating with German engineers, each member contributes equally to the team, making our partnership a joyful and rewarding journey towards excellence.