Case study
Top of Mind: Connecting businesses and accounting professionals

Top of Mind is redefining how accounting professionals and businesses connect in Canada by providing a secure, flexible, and innovative business platform.
Whether you are an experienced accounting professional, emerging talent, or a growing accounting firm, Top of Mind offers a practical virtual community tailored to your unique needs. With a flexible and efficient working world, Top of Mind promotes productivity.
- Country:
- Canada
- Industry:
- SaaS / Accounting
- Our service:
- Holycode product development
- Client since:
- 2021-2022
Challenge
Top of Mind approached us with a vision to launch a platform that would enable fast, secure, and easy connections between accounting professionals and businesses across Canada. Existing solutions lacked flexibility, efficiency, and user-friendly processes for hiring and showcasing expertise, making it difficult for professionals to shape their careers and for businesses to find the right talent.
Solution
Holycode’s product development team worked closely with Top of Mind to transform their idea into a comprehensive, modern business platform. Through in-depth discovery sessions, we aligned target audience needs with business goals and mapped an intuitive information architecture for seamless navigation and use. The result was a “network-in-a-click” solution that allows professionals to showcase their expertise while providing businesses with the tools to search, connect, and collaborate effortlessly.
Impact
Top of Mind launched successfully, providing accounting professionals with the flexibility to set their own rates, hours, and work preferences, while enabling businesses to filter candidates based on expertise, availability, and contract type. Through secure video conferencing, messaging, and a built-in payment system with Canadian tax compliance, the platform makes hiring simple and safe.

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