Case study

C Wire: The first AI-powered, cookieless advertising platform

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C Wire is a fast-growing Swiss AdTech startup that helps advertisers and publishers to unlock their full advertising potential. This is done by offering innovative, AI-powered solutions that maximise reach and revenue – without relying on personal data.

C Wire is passionate about shaping the future of advertising by making digital marketing smarter, more transparent and more effective in a privacy-first ecosystem. With a mix of tech experts, strategic consultants, digital marketing experts, and data-driven thinkers, C Wire brings diverse perspectives together to deliver standout advertising technology.

Country:: Switzerland
Industry:: SaaS & Worktech
Our service:: IT nearshoring services
Client since:: 2022

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3 Years of Collaboration

29% Growth in 2024

5 Employees

Challenge

Right before the onset of COVID-19, visionary individuals at what would become C Wire set out to revolutionise the advertising industry. They began shaping an MVP with the help of two talented engineers from Holycode, leveraging Serbia’s strong development talent they were already familiar with. As the product quickly took form and showed first traction in the market, the team faced a new challenge: scaling the team alongside the business growth.

Establishing a local legal entity, handling administrative complexities, and expanding the team – all from abroad – posed significant barriers that risked slowing momentum. By September 2020 it was clear they needed a long-term solution to build on their early success.

Solution

Partnering with Holycode was a strategic move that accelerated C Wire’s growth. Initially, two Holycode engineers played a pivotal role in developing the MVP, leveraging their expertise in AI-driven, cookieless advertising technology.

As the product gained traction, C Wire faced the challenge of scaling operations and expanding the team. Holycode’s support in recruiting and hiring not only outstanding engineers but also high-performing Campaign Managers enabled C Wire to build a dedicated team of five professionals, all employed through Holycode.

Impact

Holycode’s support enabled C Wire to ensure advanced AI-driven targeting, high-attention ad formats, expertise for leading brands, and trusted publishers. They execute impactful, privacy-first and brand safe campaigns that engage target audiences across all environments.

Yannick Koechlin

Co-Founder & CTO of C Wire

With the unwavering dedication and collaboration of Holycode, we turned our initial challenge into a remarkable success story, bringing our vision to life. By providing us continuous support and a team committed to constant improvement they have allowed us to foster a culture of innovation and customer-centricity. We now have engineers who are always willing to build on their achievement, iterate and improve the technology based on user feedback and market demands. This allows us to stay ahead of the curve and achieve excellence in the ever-evolving digital landscape. Holycode’s contributions have been instrumental in our journey towards the success of our venture.